Authors : Braca, Annye; Dondio, Pierpaolo; Science Foundation Ireland (Grant 13/RC/2106) and the ADAPT Centre (www.adaptcentre.ie) at Technological University Dublin (www.tudublin.ie).

Subjects: Persuasion; Advertising; Artificial intelligence

Source: Articles

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Academic Journal

Why do so many organisations engage in rebranding?

Authors : Lawlor, Margaret-Anne

Subjects: Corporate rebranding; strategy; legacy

Source: Contributions from TU Dublin

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Academic Journal

African Governments’ Foreign Publics engagement: Public Diplomacy in African perspective

Authors : Antwi-Boasiako, Isaac; Dr Kevin Hora

Subjects: Public Diplomacy; Africa; communication

Source: Articles

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Academic Journal

From overt threat to invisible presence: discursive shifts in representations of gender in menstrual product advertising

Authors : Gannon, Valerie; Freeman, Olivia; Campbell, Rachel

Subjects: Visual discourse analysis; Femvertising; Advertising

Source: Articles

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Academic Journal

Teenagers’ moral advertising literacy in an influencer marketing context

Authors : Sweeney, Emma; Lawlor, Margaret-Anne; Brady, Mairead

Subjects: advertising literacy; influencer marketing; teenagers

Source: Articles

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Academic Journal

Real-time bidding campaigns optimization using user profile settings

Authors : Miralles-Pechuán, Luis; Qureshi, Muhammad Atif; Namee, Brian Mac

Subjects: Real-time bidding; Online campaigns optimization; Online advertising

Source: Articles

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Conference

Ghana's Public Diplomacy under Kwame Nkrumah

Authors : Antwi-Boasiako, Isaac; Dr Kevin Hora

Subjects: Public Diplomacy; Communication; Kwame Nkrumah

Source: Conference Papers

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Conference

Exploring Research Methods Workshop Presentation TU Dublin - An investigation of the Personality Traits That Could Identify Vulnerable Young People Who Will be Susceptible to Undue Influence by Social Media Influencers (SMIs)

Authors : Alves de Castro, Charles; O'Reilly, Isobel, Dr; Carthy, Aiden, Dr ...

Subjects: Social Media; Influencers; Adolescents

Source: Other Resources

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Conference

Embedding Sustainability Literacy in Business School Curricula through Reflective Pedagogy: An Exploratory Study of Student Reflections of the Sulitest

Authors : Nolan, Ciara, Dr; MacMahon, Cormac H.; Freeman, Olivia ...

Subjects: Activism; Deep Learning; Reflective Pedagogy

Source: Conference papers

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